[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.szzmb.cz\/skocte-do-toho-po-hlave-od-byznys-planu-k-experimentu\/#Article","mainEntityOfPage":"https:\/\/www.szzmb.cz\/skocte-do-toho-po-hlave-od-byznys-planu-k-experimentu\/","headline":"Sko\u010dte do toho po hlav\u011b. Od byznys pl\u00e1nu k experimentu","name":"Sko\u010dte do toho po hlav\u011b. Od byznys pl\u00e1nu k experimentu","description":"Jak jsem ji\u017e uvedl, v dne\u0161n\u00ed dob\u011b zvl\u00e1\u0161\u0165, na trhu nen\u00ed nic jist\u00e9. To je z\u00e1kladn\u00ed moudrost, se kterou mus\u00ed v\u0161ichni podnikatel\u00e9 po\u010d\u00edtat. Ned\u00e1vn\u00e9 v\u00fdzkumy ukazuj\u00ed, \u017ee i takov\u00e9 neot\u0159esiteln\u00e9 stereotypy, jako t\u0159eba, \u017ee sex v reklam\u00e1ch funguje, za\u010d\u00ednaj\u00ed padat. Podobn\u00e9 to m\u016f\u017ee b\u00fdt i s dal\u0161\u00edm kli\u0161\u00e9, se kter\u00fdm se ka\u017ed\u00fd podnikatel d\u0159\u00edve nebo pozd\u011bji setk\u00e1. Je...","datePublished":"2018-02-03","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.szzmb.cz\/author\/#Person","name":"","url":"https:\/\/www.szzmb.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"szzmb.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.szzmb.cz\/wp-content\/uploads\/img_a311722_w1699_t1522781950.jpg","url":"https:\/\/www.szzmb.cz\/wp-content\/uploads\/img_a311722_w1699_t1522781950.jpg","height":0,"width":0},"url":"https:\/\/www.szzmb.cz\/skocte-do-toho-po-hlave-od-byznys-planu-k-experimentu\/","about":["Firmy"],"wordCount":505,"articleBody":"Jak jsem ji\u017e uvedl, v dne\u0161n\u00ed dob\u011b zvl\u00e1\u0161\u0165, na trhu nen\u00ed nic jist\u00e9. To je z\u00e1kladn\u00ed moudrost, se kterou mus\u00ed v\u0161ichni podnikatel\u00e9 po\u010d\u00edtat. Ned\u00e1vn\u00e9 v\u00fdzkumy ukazuj\u00ed, \u017ee i takov\u00e9 neot\u0159esiteln\u00e9 stereotypy, jako t\u0159eba, \u017ee sex v reklam\u00e1ch funguje, za\u010d\u00ednaj\u00ed padat. Podobn\u00e9 to m\u016f\u017ee b\u00fdt i s dal\u0161\u00edm kli\u0161\u00e9, se kter\u00fdm se ka\u017ed\u00fd podnikatel d\u0159\u00edve nebo pozd\u011bji setk\u00e1. Je j\u00edm byznys pl\u00e1n.V nejistot\u011b se nam\u00edsto perfekcionismu l\u00e9pe uplatn\u00ed improvizace. Doslova je lep\u0161\u00ed se ot\u0159\u00edskat na trhu, ne\u017e se piplat s dokonal\u00fdm byznys pl\u00e1nem, kter\u00fd se nakonec projev\u00ed jako naprosto ne\u017eivotaschopn\u00fd. Budouc\u00ed i st\u00e1vaj\u00edc\u00ed podnikatel\u00e9 se nesm\u011bj\u00ed b\u00e1t j\u00edt s k\u016f\u017e\u00ed na trh, a naopak, vrhnout se do jeho n\u00e1ru\u010de. Je\u0161t\u011b v\u00edce ne\u017e kdy d\u0159\u00edv dnes plat\u00ed, \u017ee \u010das jsou pen\u00edze. Speci\u00e1ln\u011b ve chv\u00edli, kdy se jedn\u00e1 o nov\u00e1, inovativn\u00ed \u0159e\u0161en\u00ed.Pivotov\u00e1n\u00edNem\u00e9n\u011b d\u016fle\u017eit\u00e1 je i flexibilita. \u010casto se v pr\u016fb\u011bhu prodeje uk\u00e1\u017ee, \u017ee \u0159e\u0161en\u00ed, p\u016fvodn\u011b ur\u010den\u00e9 pro jeden probl\u00e9m, dokonale sed\u00ed pro jin\u00fd, a podnikatel tak sv\u00e9 zam\u011b\u0159en\u00ed zm\u011bn\u00ed. Odborn\u011b se tento proces naz\u00fdv\u00e1 pivotov\u00e1n\u00ed, a je velmi d\u016fle\u017eit\u00fdm procesem, se kter\u00fdm by se m\u011bl ka\u017ed\u00fd podnikatel sezn\u00e1mit.Pivotov\u00e1n\u00ed je nezbytnou sou\u010d\u00e1st\u00ed procesu inovac\u00ed. Zaji\u0161\u0165uje, \u017ee se inova\u010dn\u00edho procesu m\u016f\u017ee \u00fa\u010dastnit i drobn\u00fd podnikatel s mal\u00fdm n\u00e1padem. \u0160t\u011bst\u00ed p\u0159eje p\u0159ipraven\u00fdm, a d\u00edky testov\u00e1n\u00ed p\u0159\u00edmo na trhu, a n\u00e1sledn\u00e9mu pivotov\u00e1n\u00ed m\u016f\u017ee prorazit i podnikatel s omezen\u00fdmi po\u010d\u00e1te\u010dn\u00edmi zdroji. Kl\u00ed\u010dem je m\u00edt otev\u0159en\u00e9 my\u0161len\u00ed, kter\u00e9 zajist\u00ed, \u017ee se podnikatel chop\u00ed \u0161ance, kdy\u017e ji uvid\u00ed.Trh jako laborato\u0159K trhu je dne\u0161n\u00ed dob\u011b t\u0159eba p\u0159istupovat jako k laborato\u0159i, a k z\u00e1kazn\u00edk\u016fm jako k subjekt\u016fm takov\u00e9ho experimentu, kter\u00fdm je n\u00e1\u0161 z\u00e1m\u011br. Ty tam jsou doby, kdy bylo nemo\u017en\u00e9 podrobn\u011b analyzovat na\u0161e z\u00e1kazn\u00edky, jejich emoce, sny, c\u00edle. Dnes je to naopak naprostou nutnost\u00ed.Firma, nebo podnikatel, kter\u00fd se pln\u011b zam\u011b\u0159\u00ed na pochopen\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f, dozajista p\u0159ekon\u00e1 svou konkurenci, kter\u00e1 tento faktor zanedb\u00e1. Dne\u0161n\u00ed technologie n\u00e1m umo\u017e\u0148uj\u00ed takovou \u00farove\u0148 propojen\u00ed se z\u00e1kazn\u00edky, \u017ee opravdu odpad\u00e1 pot\u0159eba detailn\u00edch byznys pl\u00e1n\u016f, kter\u00e9 \u010dasto p\u0159edpokl\u00e1daj\u00ed ur\u010dit\u00e9 chov\u00e1n\u00ed samotn\u00fdch z\u00e1kazn\u00edk\u016f.Mnohem chyt\u0159ej\u0161\u00edm a levn\u011bj\u0161\u00edm zp\u016fsobem je vydat se s produktem na trh tak rychle, jak to jenom jde, a pot\u00e9 ho upravit podle p\u0159\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Nebo i p\u0159esunout sv\u016fj z\u00e1jem do jin\u00e9 oblasti, pivotovat.                                                                                                                                                                                                                                                                                                                                                                                        4.8\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sko\u010dte do toho po hlav\u011b. Od byznys pl\u00e1nu k experimentu","item":"https:\/\/www.szzmb.cz\/skocte-do-toho-po-hlave-od-byznys-planu-k-experimentu\/#breadcrumbitem"}]}]